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The New York Times’ website has allowed interruptive, full-screen takeovers in the online experience, but never in front of its own home page - until now.
The Times, experimenting with new online ad units, yesterday allowed a full-page ad for The New School’s Environmental Studies program to interrupt people as they headed for the home page of the paper for their first visit of the day.
Todd Haskell, vp-digital sales and operations, pointed out to AdAge that, “We have been doing full-page interstitials for years. This is just a different placement in the user session.” He added that advertisers had been asking for a welcome ad placement for some time.
Haskell said The Times will track reader behavior to see how the ad was received. He does not expect to run a welcome ad more than a few times each week.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
