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The Out-of-Home Video Advertising Bureau has given the 4As media research committee a draft of proposed measurement guidelines as a step toward making measurement for out-of-home video networks a reality - something media buyers have said is a must if the medium is to reach its full potential.
Suzanne Alecia, new president of OVAB, said during MediaPost’s Digital Out-of-Home Forum that the guidelines, though yet to be formalized, contain three primary factors. To measure audiences for out-of-home video networks that carry both programming and advertising, OVAB believes the following must be taken into account:
Earlier this week, OVAB announced it had signed three new members: Arena Media Networks, CBS Outernet and Zoom Media.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
