»
The Oxygen network’s new logo and tagline were developed to get the brand out of the “pink pastel ghetto,” said Oxygen general manager Jason Klarman during the cable channel’s upfront breakfast yesterday.
Gone is the pink Oh! logo. The new logo contains the full name of the channel, circled by a yellow O, writes the Los Angeles Times. The tagline: Live Out Loud.
The rebranding is an effort to breathe new life into a network that has undergone many changes in the last several years, including a sale to NBCU in 2007. Lauren Zalaznick, president of Bravo, took on oversight of the channel.
The goal is to attract what the network has dubbed “Generation O,” or 18-34-year-old women who are “trenders, spenders and recommenders.”
In addition to identifying its rhyming demographic, Oxygen has adopted a new acronym that describes its values: “DFW,” or down for whatever. Other values include “for real” and “don’t be a hater.”
Klarman promised this branding will stick. Zalaznick added that she will know the rebranding campaign has succeeded when viewers can be heard saying, “Oh, that’s so Oxygen.”
Multichannel News spells out Oxygen’s 2008 programming plans, which include a Biggest-Loser-Meets-So-You-Think-You-Can-Dance program called Dance Your Ass Off, Glamazon, which features four women who competed on America’s Got Talent, and Meltdown, which gives a behind-the-scenes look at celebrity collapses.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
