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Google’s strong financial results for Q1 2008 - including a 33 percent growth in net US advertising revenues - confirms projections that the “Big Four” internet portals will weather the current economic turmoil, eMarketer reports (via Marketing Charts).
Google will record a 32 percent growth rate in online ad revenue in 2008, according to eMarketer’s projection. (See table of ad revenue growth at the top four portals, ‘05-’08.)
Even as MSN’s net revenue growth in the U.S. reached 24 percent in 2007 and will nearly repeat at 22.4 percent this year, its costs for acquiring that revenue reduced net profits, said David Hallerman, senior analyst and author of the report “U.S. Online Advertising: Resilient in a Rough Economy.”
Growth at Yahoo is expected to be at 7.9 percent in 2008, down from nearly 12 percent in 2007, and AOL’s online ad revenue growth in ‘08 is forecast to be 9.6 percent.
Combined, the growth rate of all four top portals is expected to be nearly 22 percent.
“Google is effectively jacking up the averages. Meanwhile, AOL and Yahoo are working hard just to keep up,” Hallerman said.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
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Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
