Murdoch’s Plan to Acquire ‘Newsday’ Faces Uphill Battle
Public interest groups and lawmakers are gearing up to fight against a Rupert Murdoch-owned Newsday.
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Public interest groups and lawmakers are gearing up to fight against a Rupert Murdoch-owned Newsday.
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Attorneys general from four states have written to FCC chair Kevin Martin, urging him to reject the proposed merger between satellite radio companies XM and Sirius.
The Nielsen Co. has named its first CMO. John Burbank, former chief marketing officer for AOL, will originate the position at Nielsen, reporting to Susan Whiting, Nielsen executive vp.
The Commerce Committee is hoping to reverse changes to the ban on media cross-ownership that the FCC voted for last December.
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The C3 metric has benefited the television industry, according to a panel of buyers and sellers at MediaPost’s Outfront event on Thursday.
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Paste is the latest magazine to carve out unusual space for advertising. The magazine placed contextual ads for BMW next to various editorial page numbers in its April issue.
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When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research, MarketingCharts reports.
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Satellite radio subscribership likely won’t increase much as a result of the pending merger of XM and Sirius, and the willingness of subscribers to stay with either is iffy, especially if the service came pre-installed in vehicles, according to a study by Jacobs Media, MarketingCharts writes.
