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Murdoch’s Plan to Acquire ‘Newsday’ Faces Uphill Battle

Public interest groups and lawmakers are gearing up to fight against a Rupert Murdoch-owned Newsday.

News Corp.’s Murdoch is seeking to purchase Long Island-based Newsday for $580 million from Tribune Co., but has struck only an informal agreement with the company - so it is still possible that Tribune Co. rivals such as New York Daily News owner Mort Zuckerman could outbid Murdoch, writes the Wall Street Journal.

If News Corp. does succeed in out-bidding rivals, the company will face regulatory hurdles, but political attacks on the deal could be a larger and more long-term problem, according to the article.

The Commerce Committee is hoping to reverse changes to the ban on media cross-ownership that the FCC voted for last December.

The resolution targets the decision from the FCC that would make it permissible for media companies that own daily newspapers in the nation’s top 20 markets to also own either one lower-rated TV station or a radio station.

News Corp. would likely have to receive waivers for its purchase of Newsday, even if the FCC’s new rules are not overturned, according to Reuters.
FCC chair Kevin Martin told reporters Thursday that he believes the new cross-ownership rules would apply in a Newsday deal, “absent court action.” He declined to comment on how the FCC might view the proposed deal.”This can’t happen,” says Josh Silver, executive director of FreePress, a public-interest group that focuses on media and telecommunications issues. “He uses his media properties to advance his own business interests.”

“One should never bet against Rupert Murdoch. He’s been very successful at navigating the regulatory process,” said Media Access Project’s Andrew Jay Schwartzman. Schwartzman successfully challenged the FCC’s last attempt to change rules concerning media-ownership limits.

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Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

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‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

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Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

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CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

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Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

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Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

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