Subject Line, ‘From’ Address Crucial to Email Marketing
An email’s subject line and “from” address are “the most important factors” for getting users to open an email.
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An email’s subject line and “from” address are “the most important factors” for getting users to open an email.
Draft magazine - devoted, according to a release, to the “craft of commercial beer making and the discerning palate that consumes beer - has reached 200,000 subscribers.
Readers of Rolling Stone and Men’s Health will find print ads that invite them to pull out their camera phones and snap a shot. If they do, and if they send the resulting photo to a specific number, they’ll get just what they always wanted: more advertising.
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Women and their families are experiencing tremendous financial woes - on issues ranging from housing to credit card debt to healthcare - and are concerned about their long-term financial security, according to a Meredith Corporation/NBC Universal survey, writes MarketingCharts.
KSL Media plans to unveil eWorld Asset Trading this week, an online service that will allow marketers to barter surplus consumer products and services for media.
Succumbing to the rising costs of delivering newspapers to its customers, an Indiana paper is making the switch from home delivery to delivery by the U.S. Postal Service.
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BBM Canada announced today that it has selected a joint bid by Arbitron Inc. and TNS Media Research to deploy Portable People Meter technology for electronic measurement of television in Canada.
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The Hollywood Reporter is planning a “historic relaunch,” complete with a new logo for the first time in its 78-year history.
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Movie audiences beware: before summer’s feature films roll, theater-goers attending films at National CineMedia theaters may be asked to participate in interactive ads.
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Online Gay and lesbian adults are reading more blogs than their heterosexual counterparts - 51 percent vs. 36 percent - and are also more receptive to blog advertising, according to a recent online national survey by Harris Interactive and Witeck-Combs Communications, writes MarketingCharts.
