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The Hollywood Reporter is planning a “historic relaunch,” complete with a new logo for the first time in its 78-year history.
The magazine hopes to target a broader audience with additional equity, finance and technology stories in order to serve “the convergence businesses that are interested in Hollywood,” said publishing director Eric Mika (via Folio).
Monday through Thursday, The Hollywood Reporter will have fewer jumps to make it a quicker read, while the weekend edition will be more analytical, with special features, charts and guest columns
Since the September 2007 ABC report, the magazine claims a 19 percent growth in daily circulation, with a weekend circ expansion of 22 percent. The Hollywood Reporter launched a daily East Coast edition in November.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
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