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'Intervention' Returns Following Oxygen network’s rebrand, A&E is also getting a new logo and theme line: Real Life. Drama. The campaign surrounding the new branding - which is meant to express more honest and “emotionally intense” TV - will launch on Memorial Day.
The campaign will run on local and national television, as well as online, in print in major publications, and outdoor in New York, Los Angeles, Detroit and Chicago, writes MediaPost. A&E has also announced its new shows for the coming months, which include a limited series produced by Ridley and Tony Scott, The Andromeda Strain and new scripted series The Cleaner.
In all, the network announced eight returning shows (including Intervention, Gene Simmons Family Jewels, and Paranormal State, among others) and three new series: The Squad is about a maximum security prison in California, which houses the worst criminals in the country; Psychic Kids is self-explanatory; and Jacked! covers a high-tech New Jersey government group that deals with car thieves.
A&E finished fourth place among adults 25-54 and fifth among adults 18-49 in the most recent quarter, according to the network, which further claims it has the most original programming of any top-five cable network. It plans to increase original programming by 37 percent by the third quarter of 2008.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
