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The latest report from the Audit Bureau of Circulations showed that daily newspapers have been busily engaged in business as usual: losing readers.
Circulation is down almost across the board, with the exception of the Wall Street Journal and USA Today, which both managed gains of less than 1 percent, according to the report (via The New York Times).
USA Today remained the top-selling paper in the country with a circulation of 2.3 million, followed by the Wall Street Journal. The New York Times, which lost 3.9 percent of its readers, was at number three. The New York Daily News, which saw a 2.1 percent decline to 703,137, just barely managed to keep the upper hand on Rupert Murdoch’s The New York Post, which slipped 3.1 percent to 702,488.
Murdoch and the owner of the Daily News, Mort Zuckerman, are both hoping to acquire the other New York paper, Newsday, which posted a 4.7 percent decline in circ.
Metropolitan dailies continue to suffer the worst declines, with some, like the Dallas Morning News, losing as many as A.H. Belo Corporation, the parent company of the Dallas paper, lost $8.7 million in its first quarter as an independent firm, according to the Dallas Morning News. The company, which was spun off in February from Belo Corp., struggled with a weakening economy as well as the ongoing shift of advertising dollars away from traditional print media.
Revenue declined in Q1 to $160.2 million, down nearly 9 percent than the same period last year, when the newspaper unit was still part of Belo Corp.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
