Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, “Direct Marketing Facts and Figures in the Pharmaceutical Industry,” writes MarketingCharts.
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Ziff Davis Media could be exiting from its Chapter 11 bankruptcy protection as early as June.
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Katie Couric and her CBS Evening News broadcast have continued to slump, hitting yet another all-time low in the week of April 21.
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Time Warner Inc., following news that it slipped 36 percent in Q1 earnings from a year ago, announced that it will spin off the rest of its cable TV biz.
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Katz Radio Group is hoping to provide advertisers with a single point of contact for campaigns that include broadcast, online and mobile elements with its creation of a new digital division, Katz 360 Sales.
Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations in the Washington, D.C., area.
Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema, MarketingCharts reports.
Wal-Mart is going Sears one better, offering to cash the government’s stimulus checks for free, with no purchase required.
Mobile phone vendors experienced a lull in the first quarter of 2008 (1Q08), shipping just 291.6 million units - an 11.6 percent downturn from the 330.8 million units shipped during the busy holiday quarter (4Q07), according to IDC’s Worldwide Quarterly Mobile Phone Tracker, writes MarketingCharts.
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NBCU and CBS plan to bid for the Weather Channel in the second round of bidding, two people familiar with the situation have said (via Reuters).
