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Katz Radio Group is hoping to provide advertisers with a single point of contact for campaigns that include broadcast, online and mobile elements with its creation of a new digital division, Katz 360 Sales.
The group will integrate the online radio ad sales service it acquired last year, Net Radio Sales, with Katz’s other digital assets, writes MediaPost.
The announcement is the latest in a series of moves in the expanding online radio space. In February, Katz Advantage expanded, doubling the number of marketing directors that promote to advertisers the benefit of multiplatform deals.
Two weeks ago, Ronning Lipset Radio boosted its executive team with hires from XM and Yahoo Music. Earlier this week, Emmis Communications announced that it will begin selling internet services to local media companies through its Emmis Interactive marketing division. The group plans to help other local media companies, including radio stations, newspapers and TV, extend their marketing and programming efforts to the internet.
And earlier this month, CBS radio stations began offering live streams via CBS-owned Last.fm, in an effort to increase crossover and brand awareness between the two CBS divisions.
According to the latest study by Arbitron and Edison Research, the weekly online radio audience increased in the past year to an estimated 33 million. 13 percent of the U.S. population age 12 and older have listened to online radio in the past week, up from 11 percent (approximately 29 million) in 2007, the study found (via Marketing Charts). On a weekly basis, online radio reaches more than one in seven 25-54-year olds (15 percent).
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The guide provides…
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The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
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Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
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