»
Microsoft’s board met yesterday but didn’t come to any final decisions regarding its bid for Yahoo, the Wall Street Journal reports (via the Seattle Post-Intelligencer).
According to anonymous sources, the two companies continue to disagree over the $44.6 billion - or $31 per share - price of the deal. Microsoft has reportedly indicated it is willing to raise its offer to as much as $33 a share. The original $31 per share is now the equivalent of $29, based on declines in Microsoft stock, according to the article.
Yahoo is said to be hoping for an offer in the upper $30s. The company is continuing to pursue alternative deals, perhaps one with Time Warner’s AOL unit or an advertising partnership with Google.
Microsoft had imposed a Saturday deadline for reaching an agreement, but the deadline has come and gone and both companies have been unusually quiet.
Microsoft’s options include going directly to Yahoo shareholders or walking away from the deal entirely.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
