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Nielsen plans to move its February sweeps to March of next year, to accommodate what is sure to be at least a small tempest in the ratings teapot when the country switches from analog to digital broadcast spectrum.
As reason for the switch, Nielsen pointed out that 11.3 percent of television sets currently in its panels are not capable of receiving digital broadcast signals. Because of that, there is the potential for viewing patterns - and Nielsen’s ability to track them - to be disrupted, writes MediaPost.
Nielsen reported in February that 13 million households have TV sets that can only receive analog broadcasts; another 6 million have at least one TV set that will no longer work after the big switch to digital broadcasting.
Sweeps months happen four times a year. They are the times when Nielsen issues hundreds of thousands of paper diaries to viewers in markets that are too small to be measured by the people meter technology. The resulting data is the basis for demographic estimates that advertisers use when making television buys.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
