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The Mobile Marketing Association this week published its second set of guidelines, a 10-page booklet that recommends best practices for technical applications.
The guidelines (pdf) include suggestions on banner width, aspect ratios, file sizes and design guides, with a goal of keeping “subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs,” according to Laura Marriott, president of the association (via Brandweek).
The guidelines include the following:
In addition to the guidelines, the MMA also released a white paper called the Mobile Advertising Overview.
Late last year, the group released a study that found the value of mobile phones increased across age groups as mobile marketing features grow more mainstream. It also published guidelines for mobile marketing to children, according to MarketingVox.
The association published an original set of guidelines in late 2007. They addressed issues such as how consumers should be able to opt out of receiving ads, and when an advertiser should pay for delivery of content to the consumer.
Forrester Research estimates that mobile marketing spending in the U.S. will jump to $2.8 billion in 2012, from $270 million last year. Just 10 percent of data users, however, have said they are willing to accept mobile ads, according to a Nielsen Mobile survey.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
