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Wii Are Family - Kids Benefit from Social Gaming, Say U.K. Parents

U.K. parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise, according to a new TNS Technology survey, MarketingCharts writes.

Below, some results from the study:

  • Social gaming promotes bonding among kids - 52 percent of all users and 64 percent of parents with 16-17-year-olds say so.
  • Families now like to play social games together - 60 percent of parents surveyed and 68 percent of those with 10-15-year-olds say so.
  • Playing Wii makes users feel more active than traditional videogames - 69 percent of all Wii users surveyed agreed.
    • 66 percent of parents with children age 10-15 say the Wii encourages children to exercise.
    • One-fifth of 16-24-year-olds would consider giving up their gym membership if they played the Wii regularly.

MarketingCharts has some more tidbits from the study.

Related topics: Youth, Research, Europe, Demographics, Interactive...   

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Magazines 2.0: ‘Budget Travel’ Created 100% by Users

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