Media Industry Job Cuts Soar 57%
The number of job cuts in corporate America between January and April was up 9 percent from the same time period last year.
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The number of job cuts in corporate America between January and April was up 9 percent from the same time period last year.
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Gas prices are having an effect on shopping - fully one-third (33 percent) of online U.S. adults say they are more likely to shop online rather than at a store because of high gas prices, according to a Harris Interactive study conducted for iCongo, writes MarketingCharts.
Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
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Arbitron is being sued for allegedly misleading shareholders about potential delays in the release of the PPM. The suit seeks damages for Arbitron investors who bought stock between July 19 and Nov. 26, 2007.
Viacom’s Q1 earnings soared 33 percent, to $270 million, thanks in part to strong sales of the Rock Band video game. Revenue rose 15 percent, to $3.12 billion.
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Though fashion still accounts for 41 percent of the total teen budget, total teen spending in the category declined nearly 20 percent year over year, pointing to a “discretionary recession,” according to the 15th semi-annual “Taking Stock With Teens” study by Piper Jaffray, MarketingCharts reports.
