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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
Ads placed using the service will appear on the Dish satellite TV network - the only TV service that will allow Google to put its tracking software on its set-top boxes, TechCrunch points out.
A competitor, titled Project Canoe, is being created collectively by the cable companies who “don’t want Google touching their set-top boxes,” according to the post from Erick Schonfeld.
Dish Network reaches 13 million households, MediaPost writes. Data available from the program includes average seconds tuned per impression and the number of people who watched the commercial from beginning to end.
To make its service more palatable, Google is offering up to $2,000 in costs for advertisers to create their own TV ads through its Ad Creation Marketplace. To get the discount, an advertiser must spend at least $2,000 a week on ads, for at least four straight weeks.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
