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Gas prices are having an effect on shopping - fully one-third (33 percent) of online U.S. adults say they are more likely to shop online rather than at a store because of high gas prices, according to a Harris Interactive study conducted for iCongo, writes MarketingCharts.
Below, some highlights from the study.
Incentives
Consumers give various other reasons they would be more likely to shop online as opposed to a physical store:
If a store were out of stock of a certain item, 6 percent of online adults would complete their purchase in store and have the merchandise shipped to them, said iCongo. (This is a relatively large proportion, taking into consideration that only a small percentage of shoppers entering a store actually end up completing a purchase.)
Rebates: To Spend or Not to Spend
Rebate checks will also have an effect on shopping attitudes. Both The National Retail Federation survey and iCongo found that a considerable proportion of consumers (41 percent and 45 percent, respectively) plan to spend their upcoming Federal tax rebate on retail purchases.
“While there has been much speculation that consumers will seek to avoid making retail purchases, our survey found a healthy number do plan to do so,” said Irwin Kramer, founder and CEO of iCongo. “Whether purchases are made online or in a store, these rebate checks are going to have an effect on the overall economy.”
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
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Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
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Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
