Ongoing sampling issues related to PPM technology have caused unnecessary ratings and share volatility, said Beasley’s president/COO Bruce Beasley in a Q1 conference call this morning.
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The UK’s Advertising Standards Authority has released its Annual Report 2007 (PDF).
The portion of American workers who are choosing to listen to radio at work via the internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
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It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.
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Mobile internet extends the audience reach of leading website categories by an average of 13 percent over home PC traffic alone - and for some categories, such as weather and entertainment, the extended reach is significantly greater, according to Nielsen (via MarketingCharts).
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U.S. visits to Coldplay.com increased 1,800 percent since the band’s new single, Violet Hill, was released for free online, Hitwise said after comparing the daily U.S. visits for April 29, 2008 versus April 27, 2008, MarketingCharts reports.
Miller beer has signed on to become the official beer of Westgate City Center, a single-developer, mixed-use real estate property in Glendale, Arizona, with advertising opps offered by Clear Channel Branded Cities.
TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Project Runway is moving from the Bravo Network to Lifetime, and current contracts between the show and its partners are being renegotiated, with a possibility for new partners to be brought in.
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Networks are bulking up their summer skeds with reality programming and game shows, along with a smattering of scripted fare.
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TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group.
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Microsoft, deciding not to make a direct offer to Yahoo shareholders for the company, has officially pulled its bid of $33 a share. The company had upped the bid from $31, but Yahoo had been holding out for at least $37 a share.
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