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It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.
ABC is the first to move in that direction. Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Until now, each break has typically served one :15 or :30 commercial, MarketingVox points out.
Because the medium is new, the standard for streaming TV shows is one spot per break, but nobody really knows if that is an optimal amount.
Some sites, like Hulu, give users the option of watching a single two-minute trailer at the beginning of a show, in exchange for an otherwise uninterrupted experience.
ABC said it hopes to learn whether viewers are resistant to multiple spots. No solid research suggests ad quantity affects viewer opinion, the network added.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
