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U.S. visits to Coldplay.com increased 1,800 percent since the band’s new single, Violet Hill, was released for free online, Hitwise said after comparing the daily U.S. visits for April 29, 2008 versus April 27, 2008, MarketingCharts reports.
On April 29, 2008, the day the single was released on Coldplay.com, the website ranked as the most visited website among the Bands and Artists category. A little more than 1 out of every 40 visits to Bands and Artists category went to Coldplay’s website. (See top 10 band/artist websites.)
Two days before the release of the single, the website ranked number 305 among Bands and Artists websites from more than 500 websites in the category.
“While publishers become increasingly concerned about the cannibalization of their revenue stream, experiments by Coldplay and Radiohead at a minimum prove that free music downloads provide added publicity to increase awareness for album releases,” said Bill Tancer, general manager of global research, Hitwise.
Those seeking the single were emailed a link for the download. More than half - 52.33 percent - of visits to Coldplay.com came from a website in the Email Services category on April 29, 2008, indicating that fans were eager to receive the download, Hitwise said.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
