Consumers cite the web as the fastest-growing retail channel - by a 2-to-1 margin - and are starting to expect more from businesses, such as ordering products in one place and picking them up or having them delivered elsewhere, according to a Retail Systems Research (RSR) report, MarketingCharts reports.
Newspaper editors believe the daily paper will survive in the age of the internet, but think they will change to become free, and to place a greater emphasis on comment and opinion in the future
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Clear Channel Airports has signed with Reactrix to sell and license Reactrix’s StepScape displays in airports.
NBC plans to tell advertisers next week that, if they want to get an ad in the Super Bowl, they must pony up $3 million - a price increase of more than 10 percent, roughly double the annual increase.
Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories pulled 13.4 billion searches last year, and it’s a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.
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