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Clear Channel Airports has signed with Reactrix to sell and license Reactrix’s StepScape displays in airports.
Reactrix projects digital images onto floors and walls; passersby can then interact with the displays via their own gestures, which are tracked by motion sensors.
Branded displays can integrate ad content into the experiences, which can include puzzles, games and paint programs, writes MediaPost.
Clear Channel has parternships with most major airports in the country, including Chicago O’Hare, Boston Logan, Dallas-Fort Worth Intl., Philadelphia Intl., Phoenix Sky Harbor and San Francisco Intl.
Reactrix said in March that it hopes to soon include interactive commercial transactions in the capabilities of its digital displays.
The company’s CEO, Mike Robero, imagines a “convergence between media and commerce” in out-of-home digital advertising, so that the commercial interactions will be blended seamlessly into the entertaining experience.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
