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NBC plans to tell advertisers next week that, if they want to get an ad in the Super Bowl, they must pony up $3 million - a price increase of more than 10 percent, roughly double the annual increase.
While ads have hit the $3 million mark before, it has never been the starting point for negotiations. This year, the Super Bowl on Fox sold for about $2.7 million for 30 seconds, though media buyers say some of the final slots sold went for about $3 million, according to the Wall Street Journal.
“If they believe it’s a target they can reach, then that’s fantastic,” said Dick Ebersol, chairman of NBCU Sports & Olympics, of his sales team.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
