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Consumers cite the web as the fastest-growing retail channel - by a 2-to-1 margin - and are starting to expect more from businesses, such as ordering products in one place and picking them up or having them delivered elsewhere, according to a Retail Systems Research (RSR) report, MarketingCharts reports.
Large retailers (those generating the equivalent of $5B or more in annual revenue) have a head start, as they have more experience in multi-channel retailing, RSR said. Moreover, they are more likely than small and midsize retailers to see the e-channel as an extension of their operations rather than merely an outlet for excess or different merchandise.
According to a survey of retailers, larger retailers are more likely to…
Challenges
Retailers continue to struggle to make in-store inventory visible to online channels and vice versa; large retailers perform only slightly better than others.
Despite more integrated business processes, underlying technologies supporting multi-channel retailing remains “stove piped” along channel boundaries - view chart of multichannel data management.
About the report: The “Finding the Integrated Multi-Channel Retailer” report uses the responses of 103 online survey participants from Feb. ‘08 to explore how businesses are using and integrating multiple channels in the retail space.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
