Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution remains an issue, according to an Accenture survey, MarketingCharts writes.
email this
permanent link
IZEA, which calls itself the world’s largest social marketing network, recently unveiled SocialSpark, a social network that provides advertisers with a social media marketing hub to research and execute their marketing activities across niche blogs or large blog networks from a single dashboard.
email this
permanent link
Cablevision is close to an agreement to buy the Sundance Channel in a cash and stock deal valued at nearly $500 million, according to people close to the situation.
Gas consumers across the country increasingly have something to occupy their time beyond fuming about rising fuel prices as they pump gas. Three companies are now offering news and entertainment at the pump.
Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost).
email this
permanent link
ABC has chopped Men in Trees from its schedule, deciding not to renew the hour-long comedy that has seen six different time slots in its two-year run.
Spot Runner, successful newcomer to the TV ad sales and development biz, has closed a $51 million round of funding and is looking to begin an international expansion.
email this
permanent link
Little more than a month after CBS Radio announced that it was powering AOL’s radio player, the company has expanded on its digital plans. Speaking at a presentation to hundreds of media buyers and advertisers in New York yesterday, CBS pres-CEO Les Moonves announced the formation of CBS Radio Digital Network, a new division of its CBS Radio group.
email this
permanent link
More chicken is becoming available at America’s favorite burger chain. McDonald’s has expanded its chicken menu, and is planning a big sampling effort in the hopes of getting customers to try the new “Southern style” chicken biscuit and sandwich.
email this
permanent link
Men intend to spend more than women this year on Mother’s Day, reporting an anticipated average “spend” of $170 compared with women’s $110, according to a Brand Keys survey, writes MarketingCharts.
