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Men intend to spend more than women this year on Mother’s Day, reporting an anticipated average “spend” of $170 compared with women’s $110, according to a Brand Keys survey, writes MarketingCharts.
The survey, part of the Customer Loyalty Engagement Index, asked 1,200 men and women (age 18-65) how they were planning to celebrate Mother’s Day (view table of their responses).
Cards were the most popular gift, cited by 95 percent of respondents, followed by flowers and a special celebratory meal. Anticipated spend on meals, cards, and electronics were are all up 5 percent from last year.
Half of respondents (60 percent men and 40 percent women) indicated that they intend to connect with Mom via telephone. Also…
Due to increased gas prices and subsequently fewer occasions of ancillary driving to shop, there will be more consumers shopping online (+6 percent), causing a decrease in intended spend in specialty stores (-4 percent) and department stores (-4 percent), the survey found.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
