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Barnes & Noble’s online store will begin selling subscriptions - at deep discounts - to more than 1,000 print and digital magazines.
A one-year subscription to Men’s Health will sell for $24.95, for example, rather than its $45 cover price.
Unlike other discount magazine sites, BN.com will be the only retailer to offer the subscriptions in an “integrated shopping experience,” according to BN.com CEO Marie Toulantis (via Folio). The company has partnered with subscription agency M2 Media Group for print subscriptions, and with Zinio for digital orders.
BN.com will also offer more than 12,000 back issues of hundreds of titles for single copy purchase.
Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.
TotalRadius.com is a site that showcases the variety of offerings to advertisers - from digital media to traditional radio, from…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
In addition to emblazoning its logo on the jersey, McDonald’s will get its…
CBS has agreed to purchase CNET in an all-cash deal at a 44 percent premium above CNET’s current market value. The company has agreed to paid $11.50 a share for CNET, which closed at $7.95 per share yesterday.
Apart from…
Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.
A movie scene taking place in a cafe might be followed by an ad for coffee, while…
Macy’s same-store sales outperformed competitors JC Penney and Nordstrom in the first quarter, falling just 2.6 percent.
Same-store sales at JC Penney dropped 7.4 percent, while Nordstrom’s declined 6.5 percent in the quarter. Revenue for the company beat analyst estimates,…
