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Cablevision’s Rainbow Media Nabs Sundance for $496M

Cablevision’s Rainbow Media, which owns AMC and IFC, will now also own the Sundance Channel.

The channel, currently owned by NBCU, CBS/Showtime and Robert Redford, will fare better with a single owner, Rainbow execs believe, according to Variety.

The $496 million deal includes Rainbow swapping about 12.7 million shares it owns in GE, tax-free, with additional cash based on the value of GE shares relative to the total purchase price.

Some in the industry are speculating that Rainbow plans to eventually fold IFC and Sundance together, but insiders say that Redford has been personally assured that would not happen.

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CC’s ‘TotalRadius.com’ Touts Radio for Advertisers

Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.

TotalRadius.com is a site that showcases the variety of offerings to advertisers - from digital media to traditional radio, from…

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‘BBC-ness’ of New Magazine to Appeal to Americans

BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.

The magazine hopes to capitalize on the strength of the BBC brand in the U.S. “While…

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McDonald’s Adorns WNBA Jerseys w/Logo

For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.

In addition to emblazoning its logo on the jersey, McDonald’s will get its…

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CBS Acquires CNET, Subsidiary Taken By Surprise

CBS has agreed to purchase CNET in an all-cash deal at a 44 percent premium above CNET’s current market value. The company has agreed to paid $11.50 a share for CNET, which closed at $7.95 per share yesterday.

Apart from…

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Turner Launches Contextual Advertising for TV

Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.

A movie scene taking place in a cafe might be followed by an ad for coffee, while…

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Macy’s Q1 Revenue Slip Not as Steep as Expected

Macy’s same-store sales outperformed competitors JC Penney and Nordstrom in the first quarter, falling just 2.6 percent.

Same-store sales at JC Penney dropped 7.4 percent, while Nordstrom’s declined 6.5 percent in the quarter. Revenue for the company beat analyst estimates,…

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