MindShare: Most Moms Skip Television Ads
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
»
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
email this
permanent link
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
email this
permanent link
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent. Radio declined 4 percent.
email this
permanent link
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be refilled by employees with a “new skill set,” writes WWD.
email this
permanent link
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
Federal tax rebates will give retail sales a significant and much-needed boost in the next two quarters, predicts TNS Retail Forward, saying retails sales growth will improve by as much as three percentage points in the third quarter and half that in the second quarter, MarketingCharts writes.
