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Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be refilled by employees with a “new skill set,” writes WWD.
The restructuring came at the behest of Todd Anderman, who took over as senior vp of digital media in January.
Meanwhile, over at Conde Nast, Gourmet vp and publisher Tom Hartman moved to the Conde Nast Media Group as vp of corporate sales. His position at Gourmet will be filled by Allure vp and publisher Nancy Berger Cardone. Hartman was publisher of Gourmet for less than a year, and was associate publisher for four years before that. During that time, ad pages fell 7 percent in 2007, according to the PIB. Through this month, pages fell 18 percent, per Media Industry Newsletter, WWD points out.
Under Cardone, Allure’s ad business increased: ad pages grew from 1,159 in 2001, when she took over, to 1,735 last year. Pages are down this year 3 percent so far.
Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.
TotalRadius.com is a site that showcases the variety of offerings to advertisers - from digital media to traditional radio, from…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
In addition to emblazoning its logo on the jersey, McDonald’s will get its…
CBS has agreed to purchase CNET in an all-cash deal at a 44 percent premium above CNET’s current market value. The company has agreed to paid $11.50 a share for CNET, which closed at $7.95 per share yesterday.
Apart from…
Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.
A movie scene taking place in a cafe might be followed by an ad for coffee, while…
Macy’s same-store sales outperformed competitors JC Penney and Nordstrom in the first quarter, falling just 2.6 percent.
Same-store sales at JC Penney dropped 7.4 percent, while Nordstrom’s declined 6.5 percent in the quarter. Revenue for the company beat analyst estimates,…
