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Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with long-term experience say they are loyal to specific brands; of CMOs with only one to three years of experience, 86 percent said they were not brand loyal, writes Brandweek.
Of the brands to which CMOs give their loyalty, PetSmart, Whole Foods and Target top the list. Federal Express, The Weather Channel and Apple were also near the top.
60 percent of top-level marketers said they were more loyal to computer brands in general, while 46 percent said they were loyal to fashion brands. 71 percent said a brand’s environmental practices contribute to their loyalty.
Just 7 percent of CMOs surveyed said they were swayed by advertising. Most said recommendations by their peers outweighed marketing messages in determining what to buy.
Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.
TotalRadius.com is a site that showcases the variety of offerings to advertisers - from digital media to traditional radio, from…
BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.
The magazine hopes to capitalize on the strength of the BBC brand in the U.S. “While…
Clear Channel, its private equity buyers and the banks which agreed to finance the deal have settled, with Clear Channel agreeing to accept a new deal at a lower price of $17.9 billion.
Thomas H. Lee Partners and Bain Capital…
Despite the fact that it was a modest hit, and won its time slot on Sunday nights, the reality show Oprah’s Big Give will not return to ABC next year.
ABC entertainment pres Steve McPherson said the network would “absolutely…
Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.
A movie scene taking place in a cafe might be followed by an ad for coffee, while…
Macy’s same-store sales outperformed competitors JC Penney and Nordstrom in the first quarter, falling just 2.6 percent.
Same-store sales at JC Penney dropped 7.4 percent, while Nordstrom’s declined 6.5 percent in the quarter. Revenue for the company beat analyst estimates,…
