NBCU produces nearly 100 health video clips per week across its various networks, local stations and web properties. Now, the network plans to package and distribute them across a network of niche websites.
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Just as American Gladiators had new life breathed into it last season, so, too, will a seventies favorite: The Gong Show, which aired in NBC daytime from 1976 to 1978, will be revived on Comedy Central.
Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget - some even say it’s displacing their laptops - though many also carry a second phone, according to a Rubicon Consulting study, MarketingCharts writes.
The May sweeps are down by 7 million viewers compared to November 2007 sweeps, and many of the networks’ most popular shows are drawing between 2 million and 3 million fewer viewers than in the fall.
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Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about 100,000 Harvard alumni.
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The Christian Science Monitor is considering a weekly edition; the long-term goal may be to phase out the daily edition of the newspaper.
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Consumers are growing disenchanted with their television experience but are nonetheless loyal to their favorite programs, showing a marked preference for content over its delivery method, according to Accenture’s inaugural Global Broadcast Consumer Survey, writes MarketingCharts.
Nielsen’s C3 ratings, which will be used as currency during the upfront (taking place as we speak) for the second year in a row, have failed to achieve accreditation from the Media Rating Council.
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Fallon When Conan O’Brien steps off NBC’s Late Night stage to take over the Tonight show from Jay Leno, Jimmy Fallon will step into the spotlight.
Conde Nast’s Elegant Bride is launching a redesign that focuses on the upscale bride in her thirties.
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BuzzCity, a provider of global wireless communities and consumer services, today announced that it has seen year-over-year growth of 917 percent in mobile ads served across its mobile advertising network in the U.S.
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With the launch of respective new tools, Facebook and Google shall become latest supporters of data portability among social network sites.
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The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients (see table), but a majority say they cannot find such a doctor, according to the first annual Senior Health Index from American System for Advancing Senior Health, writes MarketingCharts.
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The Media Ratings Council has created a “code of conduct” requiring that ratings companies get accreditation before introducing a new currency into the marketplace; the MRC has asked for, and received, approval from the U.S. Dept. of Justice for the code.
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Clear Channel is in the process of developing a feature that will allow listeners to create their own customized radio tuners on their streaming music players. The new feature, which lets listeners add their own preferences for artists, genres or songs, is expected to launch in June.
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After Rupert Murdoch’s News Corp. yanked its $580 million bid for Newsday on Saturday (via MediaPost and the Wall Street Journal), Cablevision announced Monday that it has reached an agreement to buy the
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