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The Christian Science Monitor is considering a weekly edition; the long-term goal may be to phase out the daily edition of the newspaper.
According to managing publisher Jonathan Wells, the newspaper is “actively investigating a range of formats and frequency in response to our readers’ needs, rising operating costs and changing technology,” writes the Boston Globe. Insiders have said that a prototype for a weekly is being developed, and that the long-term goal could be to switch from a daily to a weekly edition.
The newspaper has slipped from its circulation peak in the early 1970s of more than 230,000 to 56,083 as of March 31, per the Audit Bureau of Circulations.
The idea of a weekly Monitor has been tossed around for years.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
