»

Clear Channel Chases CBS Radio, Launches Customized Radio Stations

Clear Channel is in the process of developing a feature that will allow listeners to create their own customized radio tuners on their streaming music players. The new feature, which lets listeners add their own preferences for artists, genres or songs, is expected to launch in June.

Last week, CBS Radio announced the creation of a similar feature. Dubbed Play.It, it is a joint effort between CBS Radio’s new Digital Network and AOL, and allows users to create their own personalized internet radio station and to share it with their friends.

Clear Channel Radio has also announced a number of other new initiatives, including a tool that will help local advertisers get ads on Clear Channel Radio websites.

Via a partnership with StudioNow, advertisers gain access, through Clear Channel station websites, to an online network of video and advertising freelancers that can help create video ads for local businesses, writes MediaPost.

A partnership with Gracenotes lets listeners to any of Clear Channel’s station websites find lyrics to any song, quickly and easily.

Another partnership is with Clearspring, for a widget feature that allows users to import content from station sites to other web pages.

Clear Channel recently launched a new national website, Iheartmusic.com, that includes an interactive directory of over 750 of the company’s station websites. Users can listen to the current live broadcasts of any of the sites via the single websites. They can also view the stations’ playlists.

Radio read more like this »

Ad Industry Declines Mirror 2001 Recession: Goldman Sachs

All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.

Broadcast nets will experience…

Print read more like this »

NY Times Shuts ‘International Herald Tribune’ Site Down

The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.

The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…

Outdoor read more like this »

Vaseline Tracks Actual Buzz about New Lotion in Small Alaska Town

Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…

Television read more like this »

‘Meet the Press,’ Minus Russert, Suffers Slow Slide

Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.

Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…

Interactive read more like this »

Blogging Hits Mainstream, Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…

Direct read more like this »

Discount Retailers Report Mixed September Results

Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.

Below, fiscal results from the discount retail giants:

Sales of food and…

MARKETING JOBS
advertisement