»
Gift cards (35.6 percent) and cash (56.8 percent) will remain the most popular graduation gifts, according to the National Retail Federation’s 2008 Graduation Consumer Intentions and Actions survey, conducted by BIGresearch, MarketingCharts reports.
(See chart of the most popular graduation gifts in 2008.)
Traditional favorites like apparel (10.8 percent) and electronics (11.6 percent) will be given by fewer this year, and many consumers also plan to give a greeting card (35.6 percent) to graduates, in addition to gifts.
According to the survey, Americans will spend $4.4 billion on graduation gifts this year, with nearly one-third (32.4 percent) of purchasing at least one gift.
On average, consumers buying graduation gifts plans to give a gift to two graduates this year and will spend an average of $52.12 on each present.
Parents and other family members plan to spend the most on graduation gifts this year. Consumers age 35-44 plan on spending over $106.79 on gifts. (See graph: Average spending on graduates by demographic.)
About the survey: The NRF 2008 Graduation Consumer Intentions and Actions Survey, conducted for NRF by BIGresearch, was designed to gauge consumer behavior and shopping trends related to graduation. The poll of 8,347 consumers was conducted from April 29-May 7, 2008.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
