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BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.
The magazine hopes to capitalize on the strength of the BBC brand in the U.S. “While the content will feed American interests, the Britishness and BBC-ness of the magazine are seen as being key assets, offering consumers a fresh alternative to what is currently on the market,” says BBC Magazines’ publishing director Andy Benham (via Folio).
The magazine will be published six times a year, and will feature stories about history, nature and science. Cover price will be $5.99 and will be available on newsstands and by subscription.
BBC Worldwide is the commercial arm of the BBC.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
