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The CW is programming just 10 hours of the week, and the focus of the fledgling network with this fall’s season is the young, female audience.
With that audience in mind, the network is building on the success of its popular Gossip Girl by introducing female-focused serialized dramas and reality competitions, including three new series for the fall, writes Mediaweek. 90210 is a continuation of the Beverly Hills teen drama (which will even include some familiar faces from the original, according to Variety), to air on Tuesday nights, along with Surviving the Filthy Rich, a drama that follows a 23-year-old journalist as a tutor to rich teenage girls.
Also on Tuesdays will air Tyra Banks-produced Stylista, an Apprentice-like show that has contestants vying for a gig with Elle magazine.
Friday, now lacking WWE Smackdown, will include Everybody Hates Chris and The Game, along with an encore presentation of America’s Next Top Model.
The elimination of WWE on Fridays gives the network five straight nights to reach out to women ages 18-34, according to CW Entertainment pres Dawn Ostroff.
The network’s fall sked will air beginning the first week of September, in the hopes of locking in an audience before the other networks air new shows later in the month.
The article includes the CW’s complete fall schedule here.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
