Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
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Rock and Roll Hall of Famer Lou Reed is joining Sirius to host his own weekly radio show, beginning Saturday, May 17 at 6 p.m.
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
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Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
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Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
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Couldn't run withAmerican Idol, Moment of Truth, Hell’s Kitchen, House and Bones will all return to Fox next season, along with 24, which lost its slot this year because of the writers strike.
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
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Maverick investor Carl Icahn is preparing to mount a proxy bid for Yahoo, reports The Wall Street Journal (via MarketingVox).
