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Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level - up three flights of glass stairs - devoted to customer support and education, much of it free of charge, writes the Boston Globe. The “Genius Bar” offers trained technicians ready to answer questions, while the one-to-one program gets users a “personal trainer” for a weekly customized training session.
While other Apple stores offer these services, the Boylston Street location is designed to handle up to 1,000 customer inquiries per day.
To celebrate the opening, the store is giving away limited edition T-shirts.
In the second quarter, the company sold $1.45 billion in its Apple stores alone - nearly 20 percent of its quarterly revenues.
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Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
