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Maverick investor Carl Icahn is preparing to mount a proxy bid for Yahoo, reports The Wall Street Journal (via MarketingVox).
Since Microsoft withdrew its bid for the company, Icahn has purchased 50 million Yahoo shares. He is expected to try erecting his own replacement board.
Icahn is known for inspiring companies to make “better” business decisions by threatening to oust their management. Previous corporate break-up attempts included Time Warner and Motorola. Last year he drove CEO John Anti-oco of Blockbuster to resign his post.
Icahn’s current dissatisfaction Yahoo lies in its rejection of the Microsoft bid, which was speculated as more of a personal beef on Jerry Yang’s part than a business decision.
Other investors are biding time to see where Icahn’s proxy fight might lead. Some may join him while others remain content to watch from the sidelines, so long as the shake-up means Yahoo will reconsider the Microsoft offer.
Google recently emerged as a potential ad partner for Yahoo Search, but that relationship has already begun to generate scrutiny from cause groups and the Justice Department. Any such deal would only be subject to more investigation and outcry from antitrust and privacy advocates.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
