»
For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
In addition to emblazoning its logo on the jersey, McDonald’s will get its logo on the court, on poll pads and on team chair-backs, on courtside signs, and other in-game promotions, according to MediaPost. The sponsorship also gives McDonald’s the opportunity to launch its Southern Style Chicken Biscuit and Sandwiches via player appearances and sampling.
McDonald’s will air ads during the games and will have prominent placement on WNBA.com and NBA.com during the run of the promotion.
WNBA players have had logos on their jerseys before, but never during the regular season. The Discover Card was on the league’s All-Star game jerseys in 2007.
Company logos on the jerseys of U.S. professional sports teams are rare. Though the practice is popular with European teams - clubs generate millions of dollars from such partnership deals, according to Reuters - only the U.S. soccer league and NASCAR routinely sell sponsorship for team uniforms.
Too much marketing can be a turn-off to fans. Four years ago, Major League Baseball experimented with putting Spider Man 2 ads on its bases. Fan outrage was so high, however, that the league scrapped the effort.
The McDonald’s effort is one of several for the Southern style products. McDonald’s is engaging in a major sampling event in stores today, giving away breakfast biscuits and sandwiches for lunch and dinner.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
