»

Another Good Year for Millionaire Households

For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.

The number of millionaire households increased 5.9 percent from June 2006 to June 2007, TNS said. (See table: Number of Millionaire Households, 2003-2007.)

The top 10 counties home to the most millionaires is led by Los Angeles County, accounting for 3 percent of all millionaires in the U.S. Four of the top 10 counties are in California (view table of top 10).

The county with the highest percentage of millionaire households in its state was Arizona’s Maripoca County, home to 64 percent of the state’s millionaires.

Other key findings from the survey:

  • The mean age of the U.S. millionaire households is 66, with an average net worth of $4.6MM.
  • The most important financial goal of surveyed millionaires (cited by 56 percent) remains “assure a comfortable standard of living during retirement.”
  • Retirement and education are top-of-mind; the most-often cited financial events in the past year were “rolled over a retirement account” (13 percent); followed by “paid for a child’s education” (9 percent); and “paid for a grandchild’s education” (8.5 percent).
  • Long-term investing remains a key success factor of millionaire households, with the vast majority making few reactionary changes in their portfolios:
    • Asked about their investment approach from June 2006 to June 2007, 59.2 percent of millionaires indicated that their “approach has changed very little”; 35.6 percent “took a wait and see approach toward investing”; and 24 percent “took advantage of buying opportunities.”
    • In 2003, 63 percent owned individually held stocks and bonds; that proportion was 72 percent in 2005; and reached 75 percent in 2007.
    • Some 80 percent of millionaires during the period of the survey owned mutual funds outside of retirement accounts, reinforcing the premise that these investors develop a long-term financial plan and stick to it.
Related topics: Wealthy, Research, Demographics, Direct...   

Radio read more like this »

Rush Limbaugh Renews Contract w/Premiere and CC Radio

Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.

The deal also includes…

Print read more like this »

WSJ.com Reaches Audience High, Site Traffic Nearly Doubles for June

WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.

Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…

Outdoor read more like this »

Game-Day Pudding Works Well at Shea; Some Fans Grumble

Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…

Television read more like this »

U.K. 2008 Ad Spend Growth Revised Downward to 4%

Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…

Interactive read more like this »

Direct Partners: Email Top DR Tool for Big Biz

Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).

The survey…

Direct read more like this »

Spam Still a Problem; ‘Finance’ Tops Spammers’ Favorite Topics

 Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).

For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…

MARKETING JOBS