One of the web’s first video darlings, Amanda Congdon of Rocketboom fame, returns to her roots with Sometimes Daily, an “interactive variety show that is embedded into my life,” Congdon says.
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People age 35-49 watched the seventh season of American Idol the most, making up almost 29 percent of the total audience. The most-watched episode this season was the premiere episode on Tuesday, 1/15/08, averaging 33 million viewers, according to a new report from the Nielsen Company (via MarketingCharts).
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Las Vegas has any number of outlets for advertisers to reach consumers when they’re not blowing on dice and yanking on slot machine levers - from digital billboards to interactive displays to stops on the monorail - and Casino Channel Network recently unveiled one more.
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Miller and Anheuser-Busch are going unabashedly after hunters and other sportsmen by marketing beer in camouflage cans.
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Another survey from the beleaguered radio industry claims that consumers prefer to listen to some form of radio more than MP3 players and CDs.
The Wall Street Journal Digital Network and News Corp.’s .Fox Networks are launching an online ad destination for financial topics, reports Reuters (via MarketingVox).
For the first time ever, Google Sites took the top spot among U.S. web properties, finally overtaking long-time leader Yahoo Sites, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties in April, writes MarketingCharts.
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Internet advertising revenues in the U.S. reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 - the previous record year - by 26 percent, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced, MarketingCharts writes.
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Google accounted for 67.90 percent of U.S. searches in the four weeks ended April 26 - up 4 percent from the year-earlier period - according to Hitwise, which said that was an all-time high market share for the search leader, MarketingCharts writes.
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XM is expanding its NavTraffic availability with the introduction of the service into more than 40 vehicles in 2009.
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A quirky ABC web series, In the Motherhood, is expected to air on television at midseason or early next year. The online show features stories of real mothers in real situations, and is created by MindShare Entertainment for Suave and Sprint.
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Popular technology blog Ars Technica has been snapped up by Conde Nast and will become part of Wired Digital. While the acquisition figure was not disclosed, estimates put it in the $25 million range - just what CN paid for Wired.com in 2006.
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Carl Icahn’s proxy fight for Yahoo board seats - a move designed to pressure the company to re-enter talks with Microsoft after having turned down Microsoft’s increased offer of $33 a share - seems to have been at least partially successful.
The upcoming fall season will see just 16 new shows, compared to 29 last year - but buyers say they like what they saw during last week’s upfront presentations, and believe the broadcast nets will have plenty of new shows at midseason. Still, deals may be slow in coming.
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