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All-Time High of U.S. Search Market Share for Google

Google accounted for 67.90 percent of U.S. searches in the four weeks ended April 26 - up 4 percent from the year-earlier period - according to Hitwise, which said that was an all-time high market share for the search leader, MarketingCharts writes.

See table: “Percentage of U.S. Searches Among Leading Search Providers.”

  • Yahoo Search, MSN Search and Ask.com received 20.28 percent, 6.26 percent and 4.17 percent of searches, respectively, during the same period.
  • The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40 percent of U.S. searches.

Search engines remain the primary way that internet users navigate to key industry categories (view table), Hitwise also said. For example, search engines accounted for 29 percent of all visits to online video websites in April.

The share of traffic directly from search engines to the following industries underwent double-digit increases from April ‘07 to April ‘08: Travel, Entertainment, Business and Finance, Sports, Online Video, and Social Networking.

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Study: Radio Hosts Promote Getting Drunk

Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.

The study looked at 1,200 hours of radio output,…

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GM, Chrysler Extend Incentives, Boost Slipping Sales

General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.

In order to boost sales as much as possible during a time when…

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OOH Golf Net Launches in 100 Retail Spots

A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.

The Golf…

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Fox Says ‘Fringe’ Viewers Pay Attention to Lack of Ads

Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…

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Global Mobile Phone Sales to Grow 11% in 2008

Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).

While the mobile phone market is poised for…

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Even Wealthy Cut Spending as Inflation, Housing Concerns Intensify

Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…

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