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Popular technology blog Ars Technica has been snapped up by Conde Nast and will become part of Wired Digital. While the acquisition figure was not disclosed, estimates put it in the $25 million range - just what CN paid for Wired.com in 2006.
An official announcement of the sale is expected next week, writes TechCrunch.
Ars Technica’s founders, Ken “Caesar” Fisher and Jon “Hannibal” Stokes, will remain with the company as it is integrated with Wired, as will their 8 or so employees.
Comscore’s stats put Ars Technica traffic at 1.5 million monthly unique visitors and 4 million page views, but TechCrunch says the actual number of unique visitors is closer to 4.5 million.
CondeNet will take over ad sales from Federated Media Publishing.
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