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Another survey from the beleaguered radio industry claims that consumers prefer to listen to some form of radio more than MP3 players and CDs.
According to the survey, commissioned by Sonoro Audio - a manufacturer of audio products that combine radios with CD players and MP3 docking stations - 39 percent of listening time is spent on FM radio, followed by 23 percent on MP3 players/iPods and 18 percent on CDs.
Collectively, 57 percent of listening time is spent with some form of radio: AM, FM or on the internet. Satellite radio was not mentioned.
“Even with the advent of MP3 players, consumers are still largely turning to radio for their music needs as it is easily accessible and free,” said Marcell Faller, founder and CEO of Sonoro Audio.
33 million Americans 12 and older listen to internet radio stations during the week, up from 29 million in 2006, according to Arbitron and Edison Media Research.
Arbitron’s recent Radar 96 survey found that nearly all adults 18-49 with a college degree and an annual household income of over $50,000 listen to the radio each week.
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