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The upcoming fall season will see just 16 new shows, compared to 29 last year - but buyers say they like what they saw during last week’s upfront presentations, and believe the broadcast nets will have plenty of new shows at midseason. Still, deals may be slow in coming.
Now that presentations are over, negotiations will be taking place, and the process may be a lengthy one this year, writes Mediaweek. With the networks coming off a down season in terms of ratings, and the economy being less than stellar, buyers will likely balk at price increases. Online extensions and other integrated deals will also slow the process down, as will the fact that many buyers still don’t have ad budgets from clients.
CBS and Fox’s shows are expected to be the best, say media buyers, while ABC, which is returning its block of freshman shows on Wednesday nights en masse, was given mixed reviews.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
