»
The Association of Hispanic Advertising Agencies has created an advisory council to explore the issues and opportunities surrounding Arbitron’s Portable People Meter. Univision, Entravision, Spanish Broadcasting System, Arbitron, ABC Radio Networks, and several agencies make up the council.
Members of the council were named earlier this week at the Radio Ink Hispanic Radio Conference. The council plans to hold a meeting soon to identify problem areas around the PPM. “Without reform, PPM implementation could have serious consequences for the Hispanic advertising and media industry,” says the chair of the council, Isabella Sanchez, vp/managing director of Tapestry (via Radio Ink).
The PPM has come under fire in recent months, with critics saying its sample sizes are too small and therefore return skewed figures. In November, the company decided to delay commercialization of the new measurement system by anywhere from three to nine months, depending upon the city.
Some critics fear that under-reporting due to small sample sizes is particularly harmful to minority stations.
In January, the Media Rating Council failed to give accreditation to the PPM in Philadelphia and New York.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
